French Roots, Asian Flavors: Paris Baguette Coming Soon to Santa Rosa
In late 2023, local foodies took notice when a social media post announced that Santa Rosa would soon welcome a new bakery café — Paris Baguette. Known for its visually stunning and flavor-packed pastries, this South Korean-based bakery chain is set to move into 150 Steele Lane, the former home of Panera Bread in the Steele Lane Plaza.
Now, several months later, the arrival feels closer than ever. A “coming soon” sign has officially gone up at the location, teasing what seems to be the final stages before opening. While the company has yet to respond to multiple requests for an official launch date, the signage alone has stirred excitement among North Bay residents who are eager to get a taste of Paris Baguette’s globally inspired offerings.
Paris Baguette is part of SPC Group, a South Korean food and beverage conglomerate that launched the brand in 1988. Since then, the bakery café has become a global phenomenon, with over 3,000 locations worldwide and more than 200 in the United States. In the Bay Area alone, there are currently 18 locations, from San Francisco to San Jose — and now, Santa Rosa is next in line.
What makes Paris Baguette stand out is its unique culinary identity. While it draws clear inspiration from French patisseries — offering buttery croissants, fruit tarts, cream-filled cakes, palmiers, and raisin bread — the menu also pays tribute to its Asian roots. Fans of the brand often rave about its red bean buns, mochi doughnuts, crab croquettes, soft milk bread, and delicate soufflé-style cheesecakes. Many of these items are not only delicious but Instagram-worthy, making the bakery a frequent stop for food bloggers and dessert lovers alike.
Beyond its pastries, Paris Baguette also serves a variety of savory items, sandwiches, salads, and beverages, including specialty coffees and teas. Its welcoming café-style atmosphere invites customers to linger over their selections, whether they’re grabbing a quick snack, meeting friends for coffee, or picking up an assortment of treats to-go.
For Santa Rosa, the addition of Paris Baguette adds a fresh, international flavor to the city’s growing food scene. The location at Steele Lane is particularly well-positioned — near the Coddingtown Mall and other popular shopping centers — making it an ideal stop for locals and visitors alike.
While an official opening date remains unconfirmed, signs point to progress. Interior work appears to be underway, and with the signage now up, it’s only a matter of time before the doors open and the aroma of fresh-baked goods begins wafting through the plaza.
Until then, pastry lovers can whet their appetites by browsing the bakery’s menu and photos online at parisbaguette.com.
Stay tuned for updates — and if you’re planning a visit to Sonoma County, be sure to add Paris Baguette to your itinerary. Whether you’re exploring wine country, shopping in Santa Rosa, or just passing through, this new bakery café will be the perfect stop for a sweet treat, a savory bite, or a cozy coffee break. Come for the pastries, stay for the flavor — and discover why Sonoma County is quickly becoming a must-visit destination for food lovers.
